Lawyers often ask me:
- Where should I start with business development?
- How do I make the best use of my rainmaking time?
- Are you out of your mind to suggest I spend that much time on business development? (The minimum is an hour a week, and the time commitment rises as your years in practice increase. Check this link for insight into how you can serve more clients and also put in more hours on business development.)
The quote I’ve selected this month answers each of those questions. Read it, and then consider how you can put this teaching into practice.
In marketing I’ve seen only one strategy that can’t miss — and that is to market to your best customers first, your best prospects second and the rest of the world last.