Entries by strategic

Not seeing desired results? Check these.

Business development can sound so easy: make a plan, execute the plan, land the business, rinse and repeat. And sometimes it might even work that way, or perhaps you may discover that plans need to be tweaked to account for unanticipated opportunities. That’s what a dear friend calls a nice problem to have. Other times, […]

What can law schools teach you now?

I recently paged through the Vanderbilt University alumni magazine and ran across a story titled Law 2.0: Vanderbilt Law School Innovates to Stay Ahead. The article provides a nice summary of the practice a law in the years leading up to the Great Recession, the shifts that the economic crisis created, and the efforts to […]

Why status quo is dangerous.

What’s wrong with status quo? Maybe nothing. But here’s what you need to keep in mind when you’re considering whether to make a shift of some sort: Status quo doesn’t get attention. Status quo doesn’t delight anyone. Status quo doesn’t get talked about. Status quo doesn’t feel fresh or tailored. Status quo… just IS. In […]

What’s every client’s favorite word?

On one level, clients are looking for different things as they choose and work with attorneys. Some want a budget provider who will do the minimum necessary or collaborate closely with in-house counsel or business people for DIY completion. Others want to hire the most prominent, best known, most expensive lawyers to appease the Board […]

How to write well for marketing purposes

Last week, I had two strategic planning sessions with private clients. As usual, writing (articles, blog posts or comments, newsletters, client alerts, etc.) featured prominently in both of the business development plans we created. And also as usual, my clients each asked why they should bother writing, when so many other lawyers are already writing […]