Best two lines ever on business development

Tom Kane of the Legal Marketing Blog has written perhaps the best two lines on marketing that I have ever read:

You can overcome your procrastination when it comes to developing business by doing a simple item each day. If you don’t get started, you may never become an effective marketer.

Fortunately, his post Spend a Few Minutes Each Day on Business Development continues with a number of concrete suggestions, drawn from Terrie Wheeler’s recent Law Practice Today article on Low Cost, High Impact Strategies to Market Your Law Practice – Even If You Only Have Five Minutes!

A number of clients I’ve coached struggle with procrastination.  I’ve been there too.  Often, perfectionism underlies procrastination, and I find that to be especially true concerning tasks that (like client development) aren’t deadline-driven.  What I love about Wheeler’s 5-minute ideas is that “perfect” or “not perfect” need not enter the picture on many of the ideas, and that may help to quiet the inner perfectionist.