• Do you feel like you’re the “best kept secret” in your practice area?
  • Are you frustrated when you see less skilled, less experienced competitors securing the work you’d like to have?
  • Would you like to build a strong professional reputation and brand as a practitioner, without feeling like you have to be your own press agent?
  • Have you ever wished that you could get business just on the basis of being a good lawyer?

Here’s the problem: if your potential clients and referral sources can’t find you, they won’t be able to hire you. If they don’t understand exactly what you do and know what problems you solve, they won’t understand how you can help them. And if you don’t match your strengths to your would-be clients’ needs, no matter how strong your marketing message, it won’t reach the right people and you won’t see the benefit.

Instead of being anguished and invisible, fighting to be seen among a horde of competitors, why not discover how to establish a strong practitioner brand, one that uses the skills and resources at your disposal to craft a marketing message and a way of sharing that message that will speak directly to your ideal clients?

You Can Expand Your
Marketing Influence and Visibility
in Only 90 Days…

So you can build a thriving practice
in ANY economy

When you know…

  • Who you are as a practitioner…
  • What your tendencies are concerning marketing and the assets available to you…
  • Exactly how to describe your ideal clients and referral sources…
  • Where you can reach the your ideal clients and referral sources…
  • How to manage your time and activity so your marketing and billable work is interconnected and you don’t feel crazed trying to get everything done
  • How to generate ideas for writing and speaking that will make you stand out among your competitors
  • How to prioritize your marketing and business development activity

…then you can design a branding plan that will allow your ideal audience to recognize you as a leader in your practice area. You can ensure that you’re noticed and remembered as a credible practitioner, and you can dovetail your marketing work with your billable work so you always have something to share without falling prey to the feast/famine cycle that results when you divorce getting the work from doing the work.

Introducing The RainMaster
Branding & Positioning Blueprint

The RainMaster Branding & Positioning Blueprint will show you a simple method to stop hiding and start being highly visible so you can build a solid book of business. Through The RainMaster Branding & Positioning Blueprint, you will discover how to:

  1. Powerfully identify your Attorney Avatar, so you can design your client experience and communicate that to your staff.
  2. Uncover your primary and secondary Marketing Identities, so you know exactly which marketing avenues deserve your time and attention.
  3. Create and use a detailed Client Avatar, so you can reach your ideal audience through your marketing.
  4. Identify the best marketing avenues for you, so you can reach your ideal clients
  5. Discover how to make the time to develop credible visibility in your market
  6. Generate a Nurture List of your key contacts, then use that list to raise your profile in the marketplace and to move into business development conversations
  7. Identify your network of allies and discover how to expand your influence through them

Sign up now to guarantee your spot!

How the Program Works

You’ll be surprised at how simple we’ve made it…


We’ll also have two private telephone consultations to help you construct your branding plan, so that you can use it in the context of client acquisition and value creation. And I’ll be standing by to answer any questions you have. Unlike most online training programs, you won’t be left to wander in the wilderness.

I promise, you’ll never have to wonder whether or how something applies to you and your practice.  Your unique situation deserves unique solutions, and The RainMaster Branding & Positioning Blueprint is designed so you can make sure every step you take is a good fit for you, your ideal clients, and the practice you want to build. And whenever you hit a snag in your planning or execution, I’ll be ready to help.

What Exactly Do You Get?

  • 14 modules of content, delivered in text and video via an online learning platform, that you can complete at your convenience and review as many times as you’d like
  • A 90-day complete program to design and implement your branding plan, to raise your profile and your credibility in the market
  • Unlimited email support
  • Telephone support as needed, anytime you have a question
  • Two private telephone consultations at strategic points in the program

Your Investment? 

Only $500/month for the four months of the program

My Personal Guarantee

Follow the program as designed, including completing the modules and assignments, using the access and support offered, and implementing the RainMaster strategies exactly as taught in the Blueprint,

and for any reason you are dissatisfied with the result…

I will personally work with you to make it right so the strategies have the most impact on your branding and positioning in the marketplace and in your practice.

Building a Thriving Practice isn’t as hard as you think it is when you have a plan customized for you.  

Register today to get started!

Comments from Past Participants

I really like the RainMaster Branding & Positioning Blueprint because 1) it focuses on structured self-exploration that has provided valuable insight into one’s goals, values and personality; 2) this insight is essential in developing a robust business development strategy; 3) the strategy is centered around one’s personality, strengths and values as revealed in the program; 4) the strategy is truly custom-tailored; 5) it requires consistent work but the lessons are very manageable; 6) you get what you put into it; and 7) it’s unique and well-thought out.”

– Corporate Attorney, Washington, DC 

The RainMaster Branding & Positioning Blueprint is a time efficient method learning how to develop business on a personal level.  Time efficient because you want the lectures at your convenience and answer questions that help you to apply the lesson to your own life.  It brings together everything that I have read about business development and helped me to see how it applies to me.”

– Intellectual Property Attorney, New York, NY


Still Not Sure?  Maybe these FAQ’s will help…

How much time will the program take?  It is broken into bite-sized segments that generally total an hour per week. 

What if I fall behind?  All materials remain available and you can catch up when you’re ready. As long as the online platform exists, you will continue to have access to the information, so you can implement on your own schedule. 

What if I’m an introvert, I’m not a great speaker, I hate networking, or I don’t want to write?  We’ll identify the activities that are the right fit for you, based on your primary & secondary marketing identities and your branding assets. You don’t have to fit into an arbitrary rainmaker model that was never designed for you or your practice. 

This won’t help me get clients, why should I bother?  This is a marketing program, not specifically a business development program. However, if you try to get clients without building your brand as a practitioner and without positioning yourself well in the marketplace, you’re going to have very limited success.  If you want a thriving practice, branding and positioning are foundational non-negotiables that must be in place before your business development can succeed.

Reserve your spot today before it’s full! 

About your instructor

Meet Julie Fleming

Julie Fleming. Lexinnova Consulting. Life at the Bar LLCJulie A. Fleming, JD, principal of Fleming Strategic LLC, helps lawyers to create and implement innovative business development plans. She is the author of three books (The Reluctant Rainmaker: A Guide for Lawyers Who Hate Selling, Seven Foundations of Time Mastery for Attorneys, and Legal Rainmaking Mistakes: What You Think You Know About Business Development Could Kill Your Practice), as well as numerous articles on topics such as business development, practice management, work/life balance, and leadership development.

Before launching her consulting business, Julie practiced law for over a decade in firms of 3 to more than 2100 attorneys, focusing primarily on patent litigation. Julie has appeared in diverse publications including The Practical Lawyer (ALI CLE), Trial magazine (American Association for Justice), The Bencher (American Inns of Court), ABA Now (American Bar Association), and The Glass Hammer.

Julie is a Fellow of the American Bar Foundation and currently serves as Vice Chair of the ABA Section of Science and Technology Law. Previous American Bar Association appointments include: Editor-in-Chief of The SciTech Lawyer; Chair of the Life Sciences and Physical Sciences Division and Biotechnology Committee; Council member for the Section of Science and Technology Law; member of the Special Committee on Bioethics and the Law; and member of the Standing Committee on Ethics and Professional Responsibility. Julie earned her J.D. from the Emory University School of Law, her B.S., magna cum laude, in biology from Georgia State University, her B.A. from Vanderbilt University, and a certification in leadership coaching from Georgetown University. She is registered to practice before the United States Patent and Trademark Office and is admitted (now inactive) to the bars of Georgia, the District of Columbia, and Florida.