Julie Fleming frequently speaks
to bar associations,
law schools and big firms.
She specializes in speaking about building a book of business, especially useful when addressing a big firm’s associates and junior partners—those rising stars whose legal genius would benefit from having an equal genius at marketing and sales. The rising star has already invested in a law school education. The firm has invested in the rising star. We’re now talking about providing the synergy that turns the rising star into a prize-winning attorney who has the business production savvy to be a firm’s prized asset.
Julie’s signature presentations can be customized to any length, from a 45-minute keynote speech to a full-day workshop.
Her core thesis: it’s no longer enough just to be a good lawyer. Thriving in the new economy requires understanding the business of being a lawyer.
Julie also understands that many lawyers find the idea of sales and marketing distasteful. One of the key points she helps lawyers understand that it’s distasteful only if it’s dishonest.
When approached from a place of authenticity, integrity, and understanding one’s own strengths, and how they can benefit a prospect, things change dramatically. A lawyer goes from feeling unclean to feeling empowered.