Entries by strategic

First things first

I spent all of last weekend outlining and getting started on my next two books.  They’re both about business development, of course, but one is designed to be an idea-generator and action-prompter, while the other is more of a teaching book.  I got outlines done for both and started working on the actual writing.  By […]

Speak Your Clients’ Language

I don’t watch much television, but while I had the flu I didn’t feel up to doing anything more energetic than staring at a screen.  As I was flipping channels, I happened across what I thought at first was a rather poorly done law firm ad… And then I discovered that it was a promo […]

Discipline, Experience, and Innovation: 3 Must-Read Blog Posts

1. Why “Inspirational Quotes” Don’t Work (and what does).  Peter Shankman, founder of Help A Reporter Out(“HARO”) writes convincingly on the short-lived motivation from inspirational quotes.  I love quotes, but I agree that they won’t carry you for the long haul. Shankman suggests this instead:  “Do today, what you know you can do tomorrow.” In business development […]

Selling The Invisible

Selling The Invisible by Harry Beckwith You can’t see them — so how to you sell them?  That’s the problem with services… This book begins with the core problem of service marketing:  service quality.  It then suggests how to learn what you must improve, with examples of techniques that work.  It then moves to service […]

Your Leadership Matters

I’ve been struggling with how to address last Friday’s tragedy in Newtown. Perhaps you are from the Connecticut area; more likely, you’re a parent from another part of the country or world.  I am neither, and yet last Friday’s events have shaken me to my core.  My thoughts and prayers go out to those directly affected, […]

Would you prefer slow-yield or high-yield activity?

Last week on Twitter, I posted this innocuous (I thought) statement:  “Writing and speaking tend to be time-sensitive activities with low immediate payoff.” And then the firestorm started.  It seemed that people just had to remind me that writing and speaking are good long-term strategies for business development.  To which I’d respond, of course! When […]