I’d intended to share quotes about recognizing reality as a path to creating change, but I keep bumping into powerful quotes from Jack Welch. And so, I offer you these three quotes that are, in themselves, a good guide to business planning. “Face reality as it is, not as it was or as you wish […]
Until recently, I was most familiar with Steven Pressfield as the author of The Legend of Bagger Vance, though he has written a number of other well-received books. And then a year ago, I ran across The War of Art. Curious, since I’d just finished The Art of War, I started reading and found myself […]
Recently, I’ve searched several times for a lawyer (or other client service provider) only to discover that he or she doesn’t have a website, or that it’s woefully out of date. In the past, websites were expensive to create and difficult to maintain, so web developers tended to charge quite a lot for their work. […]
Clients often tell me that they understand the importance of writing articles and making presentations, but they hold back for fear of having nothing to say. Not an unreasonable fear, since we all sometimes sit, staring blankly at an empty screen, willing the Muse to enter and deliver a great idea… And moaning when the […]
How enthusiastic are you about building your practice? Not how motivated, how determined, or how skilled, but how enthusiastic? Enthusiasm has a bad reputation in our society and in professional circles specifically. It’s often knocked as naive or overly eager. But the truth is, we enjoy enthusiasm. Don’t you want to work with and for […]
Content marketing refers to the process of generating articles, blog posts, presentations, and more that are centered on your practice area and that share substantive information useful to your audience. This newsletter is content marketing, for instance. When you teach a seminar to a room of clients, potential clients, or referral sources, that’s content marketing. […]
How to Build the Determination and Discipline to Reach Your Rainmaking Goals This week, I’d like to share some thoughts on determination. Business development is not a one-time effort. It isn’t rocket science, as the saying goes, but it does call for sustained effort over a long period of time, especially when things aren’t going […]
High Altitude Leadership: What the World’s Most Forbidding Peaks Teach Us About Success (J-B US non-Franchise Leadership) By Chris Warner and Don Schmincke High Altitude Leadership, published in 2007, draws on observations made during mountaineering expeditions (including Mount Everest ascents). Through teaching stories, the authors identify eight dangers that climbers and business leaders face. […]
How do you regard business development activity? Do you believe you can succeed? Is the wolf at the door, waiting to devour your practice if you fail? Is bringing in new business a “nice to have” activity, or is it a critical stepping stone for you? Are your clients fortunate to have you on their […]
Newsletters offer a way to stay in contact with a large number of contacts easily, consistently, and productively. Newsletters focus on substantive information, and assuming you’ve defined your areas of practice carefully enough, your content will be valuable to recipients and therefore welcome. Better yet, if your topics are timely and if you include an […]