Entries by strategic

How committed are you?

The topic of commitment has been coming up over and over in the last few weeks. What’s the first thing you think when you think of commitment in the context of your practice?  Without commitment in three particular areas, success is unlikely. Commitment to business development.  To get consistent results in building your practice, you […]

Legal Marketing: How to build business development commitment, consistency, and frequency

I’ve often drawn the analogy between business development activity and going to the gym. Both require commitment, consistency, and frequent activity for optimum results. For both activities, success comes only when you step outside what’s comfortable and familiar. And building muscle is likewise spot-on for both. This summer, I’ve been swimming laps almost every morning. […]

Legal Marketing: What’s today’s biz dev goal?

In the northern hemisphere, we’re looking forward to summer break, while southern hemisphere dwellers are looking toward a winter break. Wherever geography may place you, at some point or points over the next couple of months, you’re probably going to be facing an even stronger than usual collision of work, personal commitments, and culture-driven expectations. […]

What if small talk fails?

Relationships are at the heart of business development. That’s true regardless of the length of your sales cycle, meaning the typical amount of time required for a potential client to move from first encountering you to hiring you. It isn’t necessary to build a deep and personal relationship in all cases, but you do have […]

What’s your agenda?

One of my favorite questions is, “What’s your agenda?” I’ve noticed, however, that we tend not to ask that question of ourselves often enough. Setting an agenda is a classic time management strategy. If you’re looking to make meetings shorter and more productive, circulate an agenda in advance and expect everyone to come prepared. If […]