Would you prefer slow-yield or high-yield activity?
Last week on Twitter, I posted this innocuous (I thought) statement: “Writing and speaking tend to be time-sensitive activities with low immediate payoff.” And then the firestorm started. It seemed that people just had to remind me that writing and speaking are good long-term strategies for business development. To which I’d respond, of course! When […]
You’ve got to face reality
I’d intended to share quotes about recognizing reality as a path to creating change, but I keep bumping into powerful quotes from Jack Welch. And so, I offer you these three quotes that are, in themselves, a good guide to business planning. “Face reality as it is, not as it was or as you wish […]
You’ve Got to Conquer Your Resistance. Here’s How.
Until recently, I was most familiar with Steven Pressfield as the author of The Legend of Bagger Vance, though he has written a number of other well-received books. And then a year ago, I ran across The War of Art. Curious, since I’d just finished The Art of War, I started reading and found myself […]
How effective is your website?
Recently, I’ve searched several times for a lawyer (or other client service provider) only to discover that he or she doesn’t have a website, or that it’s woefully out of date. In the past, websites were expensive to create and difficult to maintain, so web developers tended to charge quite a lot for their work. […]
Create good marketing content…easily!
Clients often tell me that they understand the importance of writing articles and making presentations, but they hold back for fear of having nothing to say. Not an unreasonable fear, since we all sometimes sit, staring blankly at an empty screen, willing the Muse to enter and deliver a great idea… And moaning when the […]
Enthusiasm matters in rainmaking and in client service
How enthusiastic are you about building your practice? Not how motivated, how determined, or how skilled, but how enthusiastic? Enthusiasm has a bad reputation in our society and in professional circles specifically. It’s often knocked as naive or overly eager. But the truth is, we enjoy enthusiasm. Don’t you want to work with and for […]
5 Ways to Generate Great Content
Content marketing refers to the process of generating articles, blog posts, presentations, and more that are centered on your practice area and that share substantive information useful to your audience. This newsletter is content marketing, for instance. When you teach a seminar to a room of clients, potential clients, or referral sources, that’s content marketing. […]