The Start-Up Of You
The Start-Up of You: Invest In Yourself And Transform Your Career By Reid Hoffman and Ben Casnocha Styled as a career development book, the central thesis of The Start-Up of You is that a successful career requires an entrepreneurial approach. Authors Hoffman, the co-founder of LinkedIn, and Ben Casnocha, a young serial entrepreneur, assert that […]
How’s Your Water?
There are these two young fish swimming along, and they happen to meet an older fish swimming the other way, who nods at them and says, “Morning, boys, how’s the water?” And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes, “What […]
Quotes of the month
“It is better to take many small steps in the right direction than to make a great leap forward only to stumble backward.” ~Chinese Proverb “When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the action steps.” ~Confucious “Nothing is particularly hard if you divide it into small jobs.” […]
The Power of Habit
The Power of Habit: Why We Do What We Do In Life and Business by Charles Duhigg Every single one of my clients faces the need to build new habits at some point. Whether it’s replacing an unhelpful old habit or building a new one from scratch, the process of illuminating automatic behavior and changing […]
Must-see Maxims
I occasionally find an article or resource that’s so helpful I wish I’d written it. When I do, I pass it along to you. Twenty Marketing Maxims is probably the best summary of business development best practices that I’ve ever seen. As I wrote when I tweeted the resource: Print it. Laminate it. Read it […]
What’s your number?
There’s an old maxim that 50% of marketing efforts are a complete waste of time. The problem is, as the punchline holds, that nobody knows which efforts fall into the 50% that succeed. That’s amusing only if it’s untrue. I’m quick to climb up on a soapbox and start to rant when a client or […]
How to Adjust for Chaos
Last fall, I shared that I’d joined a gym, and I drew some parallels between getting into the regular gym-going habit and regularly engaging in business development. If you missed those notes, you can read them here and here, and I recommend you do so. I haven’t written about the gym since last September, partly […]