How do you know when your business development plan is well designed? It may be an easy answer when you have new business flooding in (as long as that flood is due to your effort rather than good luck), but when you’re working and you don’t see new business as an immediate result, what should you ask yourself? Try these questions:
If you’ve ever wondered if there’s an “app for that” when it comes to productivity, you’re going to love the resource I’m sharing this week. Visit this page to view a list of apps and websites that help with the following productivity needs:
When you get to the page, you’ll see an offer for a PDF of the list plus a bonus, but keep scrolling down to see the list itself.
This is also a great example of how strong content (like the list of resources) can help you to build a mailing list. The post was so helpful that I signed up to get the PDF, and I’m interested to see what the author will send in his upcoming newsletters. Would a potential client who tripped across your website say that?
I’ve written over and over and over again about creating value for clients. Value matters in business development too, of course. Check this quote from Seth Godin that puts marketing into the context of value:
How do you tell a story about your value? Case studies? Data and statistics? White papers or other kinds of presentations? Consider today how effectively your marketing communications convey your value. It isn’t your potential client’s job to discover the value that you would bring; it’s your job to illustrate it so the potential client understands.
I recently opened an email and read a list of 10 tested, proven ways to become less productive. Nobody wants to be less productive, but it just happens some days, right?
Problem is, as I read the list I realized that it’s like a checklist of problems that prevent lawyers from succeeding in business development—or really, anything else. Nobody wants to fail (especially while working to succeed) but these ten behaviors will undermine productivity. Of these ten, the most common that I hear are:
If you’re feeling less productive than you’d like when it comes to business development (or to any other priority in your life), check this list to identify the likely reasons… And then do the opposite.