Entries by strategic

Tips to Simplify Legal Newsletters

Newsletters offer a way to stay in contact with a large number of contacts easily, consistently, and productively.  Newsletters focus on substantive information, and assuming you’ve defined your areas of practice carefully enough, your content will be valuable to recipients and therefore welcome.  Better yet, if your topics are timely and if you include an […]

Business Development: Sales and Service

One of the primary objections lawyers have to business development is that business development equals sales, and “sales” is a four-letter word.  (Sometimes the stereotype of math-challenged lawyers does stick!)  The word may conjure the stereotypical used car salesman, ready to unload a lemon just to make a quick buck.  And, of course, no one […]