Tips to Simplify Legal Newsletters
Newsletters offer a way to stay in contact with a large number of contacts easily, consistently, and productively. Newsletters focus on substantive information, and assuming you’ve defined your areas of practice carefully enough, your content will be valuable to recipients and therefore welcome. Better yet, if your topics are timely and if you include an […]
Keep your friends close!
Pop quiz: Who are your best referral sources? List the top 10 right now. If you are a more junior lawyer in a law firm and don’t yet have your own clients, list the senior lawyers for whom you do the most work. How easy did you find it to make this list? This information […]
Law as business? You bet.
I ran across an article titled Why Attorneys Hate Marketing and What You Can Do About It. It’s written for law firm marketers, to help explain why those who encourage lawyers to work on marketing can expect resistance, and how to help lawyers help themselves. Marketers and marketing-averse lawyers need to work on understanding one […]
I did the work… Now what?
You’ve put in your dues. You’ve worked hard to become the accomplished professional you are now, and you have all manner of credentials that demonstrate your expertise. You’ve worked with (and probably even held leadership roles with) a variety of organizations, you’ve written articles and book chapters, and you may even have served a turn […]
Trivial Pursuits… Again?
In the absence of clearly-defined goals, we become strangely loyal to performing daily trivia until ultimately we become enslaved by it. — Robert Heinlein You may be wondering how this relates to the law. Practice keeps you busy. Really busy. Aside from the rare (and, frankly, frightening) slow times that crop up occasionally, there’s always […]
You failed? Congratulations!
I don’t encourage failure… Mostly. It’s helpful to assess and mitigate the risks of failure when you’re stepping out with a new activity. There’s no glory in the “ready, fire, aim” approach when you have the time and the ability to do some (but not too much) preparatory work that increases the odds of success. […]
When life throws you a curveball…
Life has a way of throwing curve-balls. Sometimes they come in the form of emergencies that demand attention, sometimes they’re staff departures (planned or otherwise), and sometimes they’re opportunities that you just can’t pass up, even though jumping in will eat every bit of time and energy you have. How do you cope with those […]