End-of-year tasks
You probably have a list of tasks you must accomplish before the end of the year. Wrapping up some billable work, making a few final holiday get-togethers, perhaps a few last-ditch but gentle calls to encourage clients to pay their invoices before year’s end. Adding these two year-end tasks will significantly benefit you as you […]
“Me too” Marketing?
“Me too” marketing refers to virtually indistinguishable marketing messages and offers for products or services from multiple providers. Unless you see a name or logo associated with the marketing, you’d have a tough time knowing which provider issued “ me too” marketing because it all sounds alike. Attorneys often fall into “me too” marketing for […]
How do you ask for business?
How do you ask for business? We all know intuitively (or through training) that those who don’t ask typically don’t get business. However, many lawyers are leery to come out and ask for business explicitly, and rightly so. Asking can disrupt a relationship if the answer is “no,” and, under some circumstances, asking can even […]
What’s your problem?
We all face challenges in the business of a law practice. We were taught in law school that we have to ask the right questions in practice to get the necessary answers for our clients. (Litigators, you especially know what I mean!) But somehow, we forget what that means for our own practices. I recently […]
Giving thanks and good reads
If you’re in the US, chances are that you’re either out of the office today or working hard to clear your desk so you can leave the office to celebrate Thanksgiving. So, I’ll be brief. Thank you for the opportunity to share ideas and information with you each week. Our in-boxes are all jammed these […]
Holiday biz dev opportunities
I received my first holiday card this week. You know what that means: the beginning of the slippery slope that will have us all sliding into 2017 before we know it. But we still have some six weeks to go… Six weeks, and a heavy dose of holidays. What would you like to accomplish during […]
How do you choose biz dev strategy?
One of the best things about business development is also one of the worst: you have multiple strategies and tactics at your disposal to grow your practice. Sure, you can boil down all business development to just a few actions: get known for work in your area of practice, meet people who need your help […]