I have a quote for your consideration today:
There’s plenty of talk about the lack of client loyalty these days, and much of that is well-founded. That doesn’t mean that client loyalty doesn’t exist, though. I’d suggest that the basis of loyalty is trust. When a client trusts that you will act in his or her best interest at all times, loyalty becomes almost a given.
Today, ask yourself how much your clients trust you and what you can do to warrant even more trust. When you’ve reached your answer, build that into the client experience you create.
Loyalty isn’t a matter of happenstance… And neither is trust.