Enjoy biz dev!

Business development is serious work. The success of your practice and your private practice career may hinge, at least to some degree, on your ability to secure new work. The process demands care and strategic attention.

It can also be fun. Like practicing law, not every bit of it will be enjoyable and some moments will be downright awful. But if there is no humor or pleasure in what you’re doing, the inevitable failures will be hard to take. What’s more, you’ll be more likely to get discouraged and possibly throw in the towel.