You have competitors, and depending on your area of practice and your geographic area, you may have lots of competitors. How can you stand out? I’ve covered some options previously here and here, for example.
One of the key ways to distinguish yourself is to go where your ideal clients and referral sources are and to deliver something of value to them. That often means speaking, writing, teaching seminars, and so on. All true, all potentially effective (especially if strategically selected with proper follow-up in place), but it all starts to sound a little wah-wah-wah, like the teacher’s voice in Charlie Brown TV specials and the NON-MOBILE version.
I read a good, if somewhat sensationalized, article this week titled 12 Most Savvy Ways to Go From Anonymity to Thought Leader. While it’s a bit of a stretch to say that using these 12 tactics will by themselves vault you to the top of your field, when you use them and direct your efforts to an appropriately niched audience, you will garner attention that will build your credibility as a practitioner.
The 12 tactics include:
- Address your customers’ concerns: find out what questions and concerns your clients have, then create articles, blog posts, issue updates, videos, podcasts, etc. to address those topics. Let your audience direct your content rather than expecting your content to influence your audience.
- Go where your customer is: use multiple avenues of influence to reach your target clients, including traditionally published articles, blog posts, tweets, videos, podcasts, etc. Bonus tip: when you generate content in one format, ask yourself how else you might use that content. Don’t recreate the wheel every time.
- Get quoted by the media: with the explosion of content generated every day, journalists need fresh sources. Get to know journalists and build connections (blogs and Twitter can be effective platforms for forming these connections) and offer your insight. Also be sure to subscribe to HARO and monitor it (or, better yet, have an assistant monitor it for you) for inquiries you might answer.
- Shine in the light of a better-known partner: look for others who interact with and influence your ideal clients and who are well-respected by them, and look for opportunities to partner with them.
The article includes either additional routes to raise your profile. Choose one or two and start implementing them today.