Email can be a good way to reach out to new contacts (people you’ve met briefly or with whom you’d like to connect via LinkedIn, for example) or to reconnect with longer-time contacts, but you may get frustrated by slow or no responses.
It’s tempting to make email contacts meaty, to give all the detail we feel necessary to justify the contact and to elicit a response, but often the result is a big block of text that the respondent delays reading or answering.
If you’ve run into this problem, check out this solution (which I’ve illustrated in this email): http://five.sentenc.es
Although you may be unable to limit every email to five sentences or less (especially client communications), taking this challenge will prompt you to be brief, which makes your emails easier to digest and answer.
Why not give it a try with your emails this week?