Or maybe your brain is working against you.

In recent weeks, this newsletter has asked how committed you are to business development and how being busy does and should affect your business development activity. Both important questions, but…

What if your brain is working against you? Prompting you to focus on urgent but less important tasks while shelving important but not urgent tasks — those with no concrete deadline, like most business development activity? I’ve discussed important vs. urgent in the context of productivity, but here’s a new article that takes a fresh look at this phenomenon.

Whether you’re facing low commitment, being “too busy,” or letting unproductive brain habits run the show, knowing what’s getting in the way of your business development efforts is step one to solving it. If you need help, let’s talk. In August, I’ll be offering just a few limited engagements designed to identify what’s getting in your way (whether it’s behavioral, a skills deficit, or poor strategy) and get you back on the right road. To see if I can help you, please click this link to schedule a complimentary consultation.