The 3 Phases of Marketing

Seth Godin’s recent blog post Awareness, trust and action, identifies and describes the three phases of marketing outreach. Godin defines “marketing outreach” to include ads, PR, and sponsorships, but I’d suggest that it also encompasses business development activities.

Read this post! Using this simple three-phase model will help you to organize your business development tasks and be sure that you’re working in each phase so that you’re known, trusted, and having conversations that may move your potential clients to action.