Value billing

As you have no doubt noticed, there’s quite a bit of debate these days about traditional hourly billing vs. “value billing.”  I recently touched on the issue here.

I ran across a quotation today that put the controversy in a different light:

So, how does that sit with you?  And a question for a bit of reflection: do you bring your full value to your billable hours?  If the answer is no, how can you do better?