This week’s rainmaking activity focuses on publications. A “slow yield” activity that’s critical for growing substantive legal skill and reputation for expertise, every lawyer should have a few publications to his or her name.
Your task this week: select an issue on which you’d like to write a practical article and a publication in which you’d like your article to appear. Remember to choose a topic that’s pertinent to your primary area of practice, and pick a publication that your ideal clients (or referral sources) are likely to read. Send an inquiry to the publication’s editor-in-chief, describing the article you plan to write and offering it for publication.
After your inquiry has been accepted, write the article, ensuring that it will speak to your ideal client’s needs. If you’re not sure how to craft your article to maximize its benefit to readers and to increase the chance that those who needs your services will contact you, you might consider purchasing The Reluctant Rainmaker: A Guide for Lawyers Who Hate Selling to get additional direction.