One of my favorite questions to suggest to a lawyer who’s in conversation with a potential client or looking to deepen a conversation with a current client is this: When you’re stuck in traffic and you’re thinking about your business, what’s the challenge that comes to mind most frequently? I love that question because it’s so universal and because it creates an opportunity for someone to share what’s really of concern, which isn’t always the same thing as the surface concern that may have prompted the conversation. (The question is drawn from James Hassett’s marvelous book, Legal Business Development: A Step-by-Step Guide.).
/wp-content/uploads/2015/10/Juggling-worlds.jpg 422 283 strategic /wp-content/uploads/2015/09/3179291.png strategic2008-08-08 07:40:062016-02-03 14:27:57What challenge bothers you most?