Entries by strategic

5 Ways to Generate Content that Get You Noticed, Connected and Hired

I was a guest on my friend and colleague Jory Fisher’s BlogTalkRadio show last week.  After talking with numerous clients who were experiencing writer’s block, Jory and I agreed to discuss content generation:  why to create content (meaning, generally, written or oral information relevant to your practice that you share with an interested audience), how […]

Can’t-Miss Articles

There’s a lot of analysis these days about practice and law school in light of the recession and the recovering economy.  Most of these articles are focused on large law firms (for a variety of reasons ranging from the better availability of data to the different economic pressures), but the discussions are relevant whether you’re […]

Legal Business Development: How to Decide Whether to Write an Article, Deliver a Presentation, or Attend a Conference

“Should I write an article for this publication?  Should I accept this invitation to speak?  Should I attend this conference?”  Since neither time nor money is unlimited, you’ll have to make some difficult decisions about which business development activities to pursue and which to let pass. Especially if you’re eager to get new business, it’s […]

Legal Business Development: How to Avoid Amassing Untouched Stacks of Business Cards That You Should Use for Follow-up (But Probably Won’t)

Here’s how it happens… You get back to your office, having met some interesting new contacts, armed with their business cards and good intentions of following up.  You take those cards, maybe flip through them to remind yourself of who’s most interesting, and then you put them somewhere safe, so you won’t forget.  My “safe […]

Independence as a Goal for Building a Practice

When I have a consultation with a potential client, I always ask two questions:  what do you want to create in your practice, and why?  More often than not, one aspect of the “why” addresses the desire for independence.  Service partners, for instance, often mention the desire to regain some scheduling freedom.  Freedom in being […]