Make the most of your marketing time
Being busy has become a national obsession, and it certainly affects lawyers. We seem to have two speeds: frantic and fearful. We need to have a discussion about what might lie between these extremes, but an even more pressing question might be how to keep marketing going even when frantic. You’ve no doubt heard that […]
Is client loyalty dead?
Simon Sinek has a fantastic book Start with Why. (I’ve mentioned him before in connection with the Good Life Project podcast about purpose. This quote jumped out at me: There is a big difference between repeat business and loyalty. Repeat business is when people do business with you multiple times. Loyalty is when people are […]
Evidence-based business development decisions
Have you ever found yourself wondering whether to pursue one or another course of action for business development purposes? Absent a crystal ball, unfortunately, it’s often difficult to know in advance what will get you the maximum reward. But if you track your results, you’ll be able to use the simplest system ever. Here’s how. […]
Legal business development: You’ve got to stand out.
All lawyers in any given practice area are a dime a dozen, right? Think about your own area. Who stands out in your mind? It’s likely (assuming you’ve been in practice for a while) that you can identify at least a few lawyers who catch attention. Maybe it’s the divorce lawyer who’s known for high-profile […]
How comfortable are you?
I had an awakening recently. You see, a few years ago, I needed a new desk chair. Since I was in a hurry, I couldn’t find one that I really liked. But I found one that was adequate and cheap—$69 or so—and I bought it, figuring that I’d replace it in a few months. I […]
Legal Business Development: How can you revive a neglected professional relationship?
Despite the best of intentions, it’s easy to let a relationship slide. You get busy, you lose track of your contact schedule, you run out of ideas for keeping in touch… And next thing you know, your relationship has atrophied. But, like muscle, an atrophied relationship can be rebuilt. By focusing time and attention on […]
Got Purpose? (If you want a successful and satisfying legal practice, your answer had better be yes!)
I recently started listening to podcasts again after getting out of the habit for some reason. (Isn’t it interesting how even successful and enjoyable habits can erode if we don’t stay on top of them?) My new favorite is a podcast that’s also available via video: Good Life Project ™, by Jonathan Fields. The Good […]