How to Build Your Business Development Habit
If you’ve read this newsletter for a while, you know that I’m a fan of looking outside the legal industry for good ideas. Hearing the same old, same old tends to numb us to the wisdom that’s there, but looking to other industries and figuring out how to apply their good ideas to your Business […]
Tired of being a Lone Ranger? Find free BD support.
I talk with a lot of attorneys about their business development successes, failures, hopes and pains, and I hear one comment perhaps more than any other: “I’m tired of feeling like the Lone Ranger when it comes to business development.” (Don’t worry: this is not a sales pitch where I neatly end with, “so hire […]
Does Business Development rely on thought leadership?
The term thought leadership has been a buzzword since the mid-1990s, when Joel Kurtzman first used it to describe people who “who had business ideas that merited attention.” It’s now a phrase that people use in their LinkedIn profiles (I wouldn’t recommend that) and something that many lawyers aim for as they work on growing […]
Three Business Development Steps to Take Right Now
Have you accomplished at least 10% of your marketing goals for the year? Now that we’re into February, pause and take stock of what you have and haven’t accomplished from your 2023 business development plan. Give yourself credit for reviewing and/or updating your plan, but look for specific actions that you’ve taken that are likely […]
Freshen Up for Successful Business Development in 2023
Happy New Year! You probably spent some of the last days of 2022 or the first of 2023 working on your business development plan, right? If not, hop to it! A current plan will coordinate your BD actions so that everything you do is working in a cohesive way toward a strategy you’ve defined. It’ll […]
Have You Checked Out?
Consider this: How often do you check out on your Business Development activity and goals? A friend and I were talking about the many opportunities for us to distract ourselves while feeling virtuous about it: clearing email, checking LinkedIn for updates from contacts, making lists of the things we plan to do. Most of us […]
Your Decisions Determine Your Business Development Success.
Making and executing decisions is a key part of practicing law. Litigators decide what strategy to follow on a case; negotiators decide where to stand firm and where to compromise; partners decide which associates are right for an assignment and advancement; patent lawyers decide which features of an invention to claim… And so on. In […]