Decision or action?
Consider this short exchange: What have you decided to do to grow your practice? Are you actually doing it?
What’s every client’s favorite word?
On one level, clients are looking for different things as they choose and work with attorneys. Some want a budget provider who will do the minimum necessary or collaborate closely with in-house counsel or businesspeople for DIY completion. Others want to hire the most prominent, best known, most expensive lawyers to appease the Board of […]
How to write well for marketing purposes.
Recently, I had two strategic planning sessions with private clients. As usual, writing (articles, blog posts or comments, newsletters, client alerts, etc.) featured prominently in both of the business development plans we created. And also, as usual, my clients each asked why they should bother writing when so many other lawyers are already writing on […]
Biz dev is a marathon.
A friend recently ran her first marathon. She didn’t know how it would feel to run 26 miles, and she was concerned about giving up partway through if she started to feel too tired. She even used a marker to write on the inside of her arm, “Your mind will give up before your body. […]
How do you distinguish yourself?
Do you ever feel that you’re just one lawyer in a large sea of clones? Hundreds or thousands of other lawyers may occupy the same niche that you do, and you may wonder how to set yourself apart. The challenge lessens if you have specific expertise in a niche, but re-emerges for everyone at some […]
Not the same year-end pablum again!
We’re at the tail-end of the year, a busy time whether you’re celebrating with family or pushing to meet a year-end matter deadline. This time of year, the ‘net is awash in articles about evaluating last year and prepping for the new year that are just warmed-over from previous years. Ugh! Who has time? But… […]
Is It Time to Upgrade Your Work-from-Home Clothes?
This week’s blog post is by Janet Valenza, Founder, President, and Designer of GOGOgracious™, the women’s clothing brand and direct selling company. Janet and I have had a couple of virtual “get acquainted” coffees recently, and I appreciated her suggestions for dressing in a way that’s both comfortable and professional while working from home. Your appearance […]