Setting Aspirational Plans?
Nearly two years ago, I began spending time on creative writing for the first time in many years. I certainly wrote while I was practicing law — memoranda and briefs galore! —and I’ve written voluminously for my business (The Reluctant Rainmaker, among other books and articles) and for the nonprofit I founded. But this kind […]
On Strategic Planning
When I begin working with a new client, someone who wants to build a book of business (or a bigger book), the first thing we do is to build a strategy. I’ve written extensively in the past on the process of developing a strategy for business development. (See, for example, Chapter 3 of The Reluctant Rainmaker […]
Don’t Surprise Your Client With Your Invoice.
Let’s talk about billing and the effect it can have on your client relationships. Billing is, of course, one of the fundamental business and ethical aspects of practicing law. But it isn’t just that: it’s also a form of relationship development, practice management, and even business development. How you manage billing shows something about your […]
“I’m too busy for business development!”
There’s one objection I hear more than any other from lawyers who want to grow their practices but find themselves stuck: “I’m too busy for business development!” That objection is often factual (sometimes there’s more billable work to do than any reasonable human can accomplish in a day) as well as an unassailable excuse […]
How Do YOU Define Client Service?
A few years ago, I ran across an article that’s stuck with me titled, “How to Deliver Exceptional Client Service.” Written from the perspective of a web agency, the article starts with the bold-but-obvious thesis that just doing what the client hired you to do isn’t exceptional, nor will it set you apart from your […]
Three Obstacles to Business Development Success
Having spoken with thousands of lawyers in the almost 20 years I’ve been consulting, I’ve identified three universal challenges to business development success. Do any of these sound uncomfortably familiar to you?1. “I don’t know what to do.” There’s so much information out there about how to bring in new cases and clients and, even more importantly, how to […]
Let’s Talk Professional Development
Every lawyer—associates and partners alike—should have a professional development plan. Professional development and business development go hand-in-hand for several reasons: Professional development includes identification of strengths (and how to maximize them) and weaknesses (and how to compensate for them). Doing this will help you to work more effectively, work with clients more effectively, and grow […]