Do this & never compete on price again.
Warning: Being a fungible billing unit is bad for growing your law practice! I’ve written previously on finding your Unique Service Proposition, which distinguishes you from other lawyers (and non-lawyers) serving your ideal clients’ legal needs. In that article, I noted that if you are one of a pool of fungible practitioners, you’ll be forced […]
Do you think of sales as a “four letter word”?
One of the primary objections lawyers have to business development is that business development equals sales, and “sales” is a four-letter word. (Sometimes the stereotype of math-challenged lawyers does stick!) The word may conjure the stereotypical used car salesman, ready to unload a lemon just to make a quick buck. And, of course, no one […]
Do you have the right rainmaking mix?
Before engaging in any rainmaking activity, you must determine the investment to payoff ratio. Simply put, what results will your investment of time and energy buy you? Is there another activity that likely has a better yield? Your goal is to determine whether a given activity is likely to move you closer to your rainmaking […]
How can you revive a neglected professional relationship?
Despite the best of intentions, it’s easy to let a relationship slide. You get busy, you lose track of your contact schedule, you run out of ideas for keeping in touch… And next thing you know, your relationship has atrophied. But, like muscle, an atrophied relationship can be rebuilt. By focusing time and attention on […]
Why isn’t it working?!
A potential client called to discuss how I might help her with her business development activities, and I asked what she’d tried. As I often discover in those conversations, she’d tried a number of approaches, all to no avail. On her list: writing articles, teaching seminars, advertising, attending networking events, posting her profile on various […]
How to determine whether a rainmaking expense is a cost or an investment (and why it matters).
I once talked with a client who was upset at the prospect of paying nearly $1,000 for equipment required for making a presentation to a group of her ideal clients. She confirmed my expectation that she’d be able to use the equipment again for similar presentations, and I suggested that she view the financial outlay […]
What’s your problem?
We all face challenges in the business of a law practice. We were taught in law school that we have to ask the right questions in practice to get the necessary answers for our clients. (Litigators, you especially know what I mean!) But somehow, we forget what that means for our own businesses. I recently spoke […]