Craft a more persuasive message
Regardless of your area of practice, you almost certainly spend a big chunk of your time persuading someone to do something. In addition to persuading a decision maker (a court or opposing party, perhaps), during the course of a day you probably attempt to persuade colleagues about a plan of action (or a destination for […]
Should you join the ABA?
The ABA is offering a free trial membership, including membership in one substantive Section, if you join by January 31. Whether you’re looking to develop your substantive skills, to add another activity to your bio sketch, or to build new relationships, the ABA offers tremendous benefit. I’ve been active since I was in law school, […]
Bribe your way to success
Clients often tell me that they don’t feel motivated to do business development work. Although I understand on one level, it surprises me every time simply because I don’t believe that any successful person relies on motivation to succeed. Motivation is a transient emotion that typically doesn’t last through the tough, make-or-break spots. I often wasn’t motivated […]
Your 2015 marketing must-do
By now, you’ve probably accepted the reality that you must market your practice, and that you must do so consistently. But the bulk of your time goes into practicing law rather than marketing your practice, so you need to use your time as effectively as possible. You can’t afford to waste time. And that leads […]
Avoiding 2015’s top obstacle
A client recently shared his worry about taking on new marketing approaches, which included an effort to become credibly visible in a variety of marketing channels rather than centering all of his efforts on a single marketing avenue as he had in the past. Nothing especially shocking, but my client (risk-averse, like so many lawyers) […]
Make a new year’s decision.
Happy New Year’s Eve! If you haven’t already done so, I invite you to make a decision (not a resolution) about how you will engage in and with business development activity going forward. Your consistent commitment makes the difference between a decision and a garden-variety resolution (which, statistically speaking, has a 25% chance of being […]
Celebrate!
It’s the season of celebration: Christmas almost here, Hanukkah just ending, and other special days about. Whatever you celebrate, and even if you aren’t celebrating anything, I wish you a magical season. (Wishing for a biz dev read? Here’s one of my most popular articles in 2014.)