Clients often tell me that they don’t feel motivated to do business development work. Although I understand on one level, it surprises me every time simply because I don’t believe that any successful person relies on motivation to succeed.
Motivation is a transient emotion that typically doesn’t last through the tough, make-or-break spots. I often wasn’t motivated to study during law school–or college or high school–but I did it anyway because I knew that studying was necessary to reach my objectives. I don’t remember ever being motivated to brush my teeth (except when I purchased my nifty Sonicare toothbrush, and that novelty passed quickly) but I do it at least twice a day because I value my teeth.
A recent Harvard Business Review Blog describes four kinds of rewards to help you complete tasks you dread. The categories are: