This week, I’m jumping up on a soapbox. LinkedIn is the professional social networking platform for many lawyers, and I firmly believe that every lawyer must have a profile on the site. Most lawyers can benefit from actually using the site, but even if that isn’t the right fit for you today, having a profile and building a network of connections on LinkedIn will bring some benefits to you.
LinkedIn is a good place not only to collect your connections, but also to expand your network by reaching out to new connections. I’ve noticed that a lot of lawyers are making faux pas in the way they’re using LinkedIn to meet new people. Watch this video (it’s less than two minutes) to find out how you can take just a little extra time to build a much stronger network.