If you’re using social media for business development purposes, you know that it can be a strong opportunity – or a black hole that will steal hours and energy and return absolutely nothing in the way of business results. As with so many other tools, your results have nothing to do with social media itself but rather with how effectively you use it as a tool.
If you’d like a primer on how to use social media well, read 17 Tips for Getting Your Small Business Started With Social Media Marketing. Some of it won’t be 100% on point because it’s primarily intended for entrepreneurs who are selling a product or service via social media, which is not the case for most lawyers even though the end-game goal is the same. Despite being 17 Tips, it’s a quick read that makes key points about how to use social media strategically and time effectively.
Can you grow your practice without using any social media? Absolutely. Can your efforts be magnified with appropriate use of social media? Almost certainly. Especially if you’re creating or curating content that your potential clients and referral sources will find helpful, social media can help you increase your reach without blowing a lot of extra time. 17 Tips will get you started or help you correct the course. Go read it… Now.