Is It Time to Upgrade Your Work-from-Home Clothes?

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This week’s blog post is by Janet Valenza, Founder, President, and Designer of GOGOgracious™, the women’s clothing brand and direct selling company. 

Janet and I have had a couple of virtual “get acquainted” coffees recently, and I appreciated her suggestions for dressing in a way that’s both comfortable and professional while working from home. Your appearance is part of your brand, so getting this right really matters. Enjoy her article on a challenge many of us are facing during these Zoom-centric days.

And please remember to join my colleague Ivy Slater and me on December 17 for Implementing Your 2021 Vision for a Profitable Practice, the next webinar in our series Building a Profitable Practice in Uncertain Times. Learn more and register HERE.

 

Is It Time to Upgrade Your Work-from-Home Clothes? 

by Janet Valenza

A couple of my clients said to me lately “I don’t need to buy clothes anymore; I’m not going anywhere.”

For me, “not going anywhere” isn’t the issue.  I’ve learned that looking my best means feeling my best.  Getting dressed fully in the morning gets me jazzed for the happiest, most productive day.  This attitude was in place long before the pandemic, and it held true regardless of whether I was spending the day working at home or in the office, running errands, lounging, playing, going to dinner, or some combination of the above. And, of course, if you’re working with clients, being well-dressed for working from home is non-negotiable.

There’s scientific evidence to back this up.  A recent article for the Wall Street Journal cites a study by Dr. Adam Galinsky of Columbia University in which he concludes,  “An elevated cohesive casual look signals the brain for higher productivity.”  He goes on to elaborate that when we have dressed appropriately for the day’s work, we think at a higher, more creative level.

Yes, we all have a lot of Zoom calls right now.  And granted, looking good on Zoom is important, whether you’re meeting with clients or colleagues.  But as Dr. Galinsky discovered, it’s not just about how we appear to others on Zoom calls.  And it’s certainly not about dressing from the waist up.

The goal. I believe. is getting dressed every day for work so that we feel comfortable and also look like a leader, inside and outside the home, on and off Zoom.

Here are some simple suggestions to accomplish that goal, beginning with what’s likely already in your closet.

  1. Start with the first layer. For women, that means a comfortable sports bra and some leggings. For men, it’s a tapered stretchy activewear pant.
  2. Add a fitted (can be loose around the middle but not boxy or baggy) tank top, or racerback top. For men, choose a nice T-shirt.
  3. Take a look in your closet and pull out any shirts or tops with a collar.  Why a collar, you ask?  Because a collar highlights the face on Zoom calls and, more importantly, lends leadership presence.
  4. Evaluate each shirt to determine if it’s knit or woven. Wovens are often stiffer and more formal.  Think cotton shirt.  Knits are generally softer, stretchy, and more casual.
  5. Eliminate the wovens. They’re simply too formal for work-at-home wear.
  6. Layer the collared knit shirt over your initial layer.

Presto! You’re comfortable, Zoom ready, and proud to go outside! See the example below of client Sharon looking smart in the GOGOgracious™ black and white knit shirt.  She is comfortable, yet she looks like a leader. You can find even more examples in this widely-shared Facebook Live.

Janet Valenza is the President of the women’s clothing brand GOGOgracious™.  She helps dynamic women, who are frustrated with shopping, look great in less time.  Find more examples of how to dress well and comfortably (plus opportunities to ask questions) by following Janet’s Facebook page and find her on LinkedIn and Instagram or email her at janetv@gogogracious.com.

Happy Thanksgiving!

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Whether you’re celebrating Thanksgiving or just going about an ordinary Thursday, please know how grateful I am for the opportunity to serve you through this blog.

P.S. The next installment of the webinar series:

Implementing Your 2021 Vision for a Profitable Practice
The webinar is scheduled for Thursday, December 17th at 1 PM ET/noon CT/10 AM PT.

Click here to register.

What the Tough Mudder can teach you about biz dev.

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I recently talked with a friend who completed a Tough Mudder. For those of you who aren’t familiar, a Tough Mudder is a 10-12 miles obstacle race through a variety of obstacles (such as sprinting through a field of live wires) and, you guessed it, lots of mud. Aside from the obstacles, two aspects of Tough Mudder are legendary: the focus on teamwork (“no mudder left behind”) and on overcoming fears through the obstacles.  And it’s definitely tough—or so I hear since it isn’t exactly my cup of tea.

Here’s what my friend told me that made me think of the business development journey: “I came to appreciate the obstacles because every time I made it through one, I knew I was that much closer to the end. When I was in the middle of it, I couldn’t really tell how far I’d gone or how much I had left to the finish line, but the obstacles helped me know that I was actually making progress.” It’s a useful lesson.

Here’s what the Tough Mudder can teach you about business development:

  • Approach the race as a marathon, not as a sprint. Although the Tough Mudder is “just” 10-12 miles long, expecting to whip through it would be a huge mistake even if you run that distance every weekend. Likewise, business development will last for the rest of your private practice career, and you’ll run ragged if you behave as if it’s a goal to be conquered in the short term. Keep your eye on the long-term view even while working to overcome each immediate obstacle.
  • Overcome your fears. I have yet to meet a lawyer who built a book without having to face difficult and uncomfortable situations. You need grit and consistency to power through those situations just as you do during the Tough Mudder to jump from a tall platform into ice-cold water and then run to climb a scaffold and slide down a pole through a ring of fire.
  • Realize that you can’t do it alone. To succeed in building a successful practice, you’ll need help from mentors and colleagues who can give you suggestions and feedback, professional friends who can make introductions and open doors for you, and referral partners who can help you meet the right contacts and potential clients. It’s very difficult, if not impossible, to succeed alone—and you’d be wise to be invested in your teammates’ success as they are in yours.
  • Take the steps necessary to prepare. Training for the Tough Mudder might include cardio, weight lifting, and bodyweight exercises, along with finding out the best clothes to wear during the race and other “real life” tips. Preparing for business development may include designing your strategy and laying your business development plan, improving certain skills (networking skills, for example), learning about general principles of marketing, studying your target client’s likely concerns and goals, learning more about business principles, and so on. Whether it’s a Tough Mudder or business development, you can’t expect to go from zero to win without significant preparatory work.
  • Have a clear objective in mind. In most races, your time is your measure of success; in Tough Mudder, success might be measured in terms of your teamwork or even by overcoming the one obstacle that terrified you. Your personal definition of success should govern your business development efforts as well. You’ll likely approach business development differently if you want to become an equity partner at a large firm than you would if you want a more lifestyle-oriented practice. Knowing your “why” will let you be sure that you’re working to create the kind of success that matters to you.
  • Decide that you will succeed. Whether it’s the Tough Mudder or building a clientele to support your practice, you will hit obstacles—literal and metaphorical. It won’t be easy. At times you’ll wonder why you started this journey and you’ll consider abandoning it. Only your decision to persevere will keep you from giving up. Decide early and don’t look back.

Whether you’re training for a Tough Mudder or (like me) can’t imagine taking on that challenge, absorbing these lessons will help you build a successful practice. What else would you add?

One size never fits all.

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There’s no secret about which activities are helpful for business development, right? Pick up any law practice management magazine, flip to one of the zillion practice-related websites and blogs, or read marketing suggestions for other professions, and you’ll find all kinds of activities that work for landing new business.

The challenge can be finding which activities work for you. There’s no one-size-fits-all template for business development. When it comes to finding your best process, you must start with self-understanding. What are your skills and opportunities for attaining credible visibility? How do you best interact with people?

It is possible to enhance and even change your natural tendencies—if, for example, there are good indications that speaking would be a productive activity but you’re not a skilled speaker. However, you’re unlikely to succeed unless you first believe you can succeed. Here’s why:

 

How do you see yourself when it comes to business development? To get a clear view, download and complete The Reluctant Rainmaker business development plan template. Part one is all about identifying attributes of yourself as well as your practice and your target clients, and part two helps you to use that information to build a plan that actually fits you.

Don’t fall for a paint-by-numbers template that fits everyone and therefore fits no one. It takes work to design your unique strategy, but that’s the only way to succeed.

P.S. Mark your calendar for the next installment of the webinar series, Mastering Your Time for Greatest Profit: Blending Year-End Billable Responsibilities and Holiday Relationship Development to Build Your 2021 Foundation.

The webinar will be held on Thursday, November 19 at 1 PM ET/noon CT/10 AM PT.

Click here to register.

Project Your Power

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Leadership presence, which includes the ability to project power, is critical in any kind of interaction, whether you’re speaking with one person or to a crowd of 1000.  Failing to exhibit the kind of power that demonstrates self-confidence may leave your audience uncertain about your skill, but overdoing a display of power may come across as arrogance, which is a turnoff for almost everyone.

Amy Cuddy’s presented her research on “power poses,” which demonstrates that adopting or even just visualizing a confident pose delivers self-assurance in one of the most viewed TED talks of all time.  One of the fascinating aspects of that research is that taking a “power pose” can affect levels of testosterone and cortisol. In other words, this is not just a “fake it til you make it” shortcut: taking a powerful stand causes physiological effects that can change how you present yourself and thus how others perceive you.

Stanford professor Deborah Gruenfeld, who spent years studying the psychology of power, discovered that simply understanding the research is not enough to reap its rewards. She eventually teamed up with a theatre instructor to teach a Stanford Business School class called Acting With Power. Watch her micro lecture Playing High, Playing Low and Playing It Straight on YouTube, and you’ll pick up tips on how to project authority and approachability. It’s a worthy investment of time if you’ve ever felt a lack of confidence if you’ve ever received feedback that you come across as tentative, or if you’ve ever worried that you’re coming on too strong.

What does this have to do with business development? Simple: no one wants to hire or refer business to someone who may not be able to handle it. While leadership presence isn’t necessarily indicative of actual professional skill, it’s the stand-in that others will evaluate (consciously or not) as they decide whether you’re trustworthy.

Take a few minutes to check out these resources, and if you’re uncertain about how you come across (especially in situations that are uncomfortable to you), ask a trusted colleague. Your presence will have a significant impact on your career, so don’t delay.

P.S. Mark your calendar for the next installment of the webinar series, Mastering Your Time for Greatest Profit: Blending Year-End Billable Responsibilities and Holiday Relationship Development to Build Your 2021 Foundation. 

The webinar will be held on Thursday, November 19 at 1 PM ET/noon CT/10 AM PT. 

Click here to register.

Getting real about connections

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He spent the first 45 minutes typing on his phone.

My college friend Helen came to visit me recently, along with her partner of four years whom I’d never met. Tom pulled out his phone as soon as he sat down and kept it out for almost the whole evening. When we tried to draw him into the conversation, he’d respond and then return to his typing, and when Helen prompted him to talk about his work, he pulled out his phone to show us some videos related to his job. Tom has a great smile and friendly eyes, but I didn’t get a feel for who he really is. Technology prevented the connection.

Now, you’d never spend time typing on your phone when you meet someone new for business development purposes, right? But think about these instances in which one might unintentionally let technology block a beneficial connection:

  • You’re attending a conference and you spend breaks checking your email and voicemail to avoid getting too far behind instead of chatting with someone new.
  • You make a new connection on LinkedIn (or other social media) but don’t take the relationship any further.
  • You email a client or contact instead of picking up the telephone—not because you know that the person you’re communicating with prefers email, but because it’s easier for you.
  • You have a follow-up plan in place for new contacts, and it relies primarily on email or social media.
  • You’re so busy processing email during a flight that you don’t even notice the person in the seat next to yours, much less speak to him or her.

There’s nothing inherently wrong with any of these scenarios, but if they repeat frequently, you’re probably missing out on opportunities.

Especially in the early stages of building a business relationship, you’ll benefit from making the effort to interact face-to-face or by voice. Think about the contacts you plan to make this week and ask yourself whether a visit or telephone call would advance the relationship more effectively than an email.

P.S. Mark your calendar for the next installment of the webinar series, Mastering Your Time for Greatest Profit: Blending Year-End Billable Responsibilities and Holiday Relationship Development to Build Your 2021 Foundation.

The webinar will be held on Thursday, November 19 at 1 PM ET/noon CT/10 AM PT.

Click here to register.

What’s really stopping you?

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You’ll find information on how to land new business anytime you pick up a law practice management magazine. You can’t avoid advice and resources about business development. And maybe that’s a good thing.

If all that information hasn’t helped you to develop your own method for securing new work, there’s something you need to figure out more than how or even why to get new business…

It’s what Seth Godin describes as “help and insight about getting to the core of the fear that is holding us back.”

Read this quick post, and then get honest with yourself about what fear is getting in your way. (Some common fears that I see are fear of seeming desperate or needy, fear of rejection, fear of disapproval, and fear of looking foolish. It’s worth noting that I have yet to see someone fail because of a fear of success.)

Need help with this? Let’s talk.

Did you miss joining Ivy Slater and me live for the Grow Your Network to Grow Your Net Worth webinar?

Whether you missed us or you’d like to watch again, you can watch the replay by clicking here.

Don’t delay! The replay is only available until Sunday, October 25th!

Mark your calendar for the next installment of the webinar series, Mastering Your Time for Greatest Profit: Blending Year-End Billable Responsibilities and Holiday Relationship Development to Build Your 2021 Foundation.

The webinar will be held on Thursday, November 19 at 1 PM ET/noon CT/10 AM PT.  

There will be more info next week on how to register.

 

 

Want change? Think goal, not tactics.

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What if you could make it easier to change your habits and meet your goals? That’s the promise of The Key to Lasting Changes: Think Goal, Not Tactic on the Harvard Business Review Blog. Elizabeth Grace Saunders. The post’s author proposes three steps to help “identify tactics that will actually work for you and keep your focus on your big objectives:”

  1. Determine which goals you’ve been unable to meet despite your best efforts;
  2. Brainstorm other tactics you could use to achieve your goals; and
  3. Test one of your hypotheses.

As Saunders recognizes, change will always require discipline, patience, and practice. In other words, change requires effort, but it doesn’t have to be hard.

I’ve been using these steps recently to change a long-standing but detrimental habit of using my email inbox as a tickler file. Using a new folder for items that require follow up and an If This Then That (IFTTT) recipe to create a reminder on my calendar, I’ve been able to clear those items from my inbox. Not only is my inbox cleaner (which feels good), but I’m better at follow-up. That’s a huge win.

What would you like to change? Give Saunders’ process a try. I’d love to know how it works for you.

The next installment of the webinar series, Embracing Virtual and Remote Networking is tomorrow, October 15th at 1 pm EDT.

Click here to register.

Legal Marketing: What’s today’s biz dev goal?

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In the northern hemisphere, we’re looking forward to winter, while southern hemisphere dwellers are looking toward a summer break. Wherever geography may place you, at some point or points over the next couple of months, you’re probably going to be facing an even stronger than usual collision of work, personal commitments, and culture-driven expectations.

It’s easy to let business development take a back seat during this time (or when you’re especially busy otherwise), but instead of dropping back simply because you can’t squeeze in a lot of activity, set one simple goal a day. Get in touch with someone you’ve been meaning to contact, send a useful resource, put some time into turning your LinkedIn connections into real relationships.

Here’s why:

Your task: for the next thirty days, select and accomplish one strategic business development action each day. If it doesn’t work for you, you can always go back to spasmodic action… But chances are that you’ll see significant benefit from this simple approach. And if you don’t know how to select the right step, check this post I wrote in 2019.

Mark your calendar for the next installment of the webinar series, Embracing Virtual and Remote Networking which will be held on October 15th at 1 pm EDT.

Click here to register.

Legal Marketing: How do you handle silent rejection?

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It’s hard to hear “no” when you’re working to increase your visibility through speaking or writing or when you’ve asked a potential client for new business. But as difficult as it is, you probably hear “no” on a regular basis. In fact, if you don’t get turned down at least every now and again, you’re probably playing it too safe and not pursuing enough opportunities. You’ve likely come up with some methods to handle that disappointment.

But how do you handle it when you’ve made an overture and all you get back is silence? Do you assume rejection? Do you follow up, or follow up again, and how do you avoid becoming a pest? Do you take a new approach and see if that gets you further? Do you tuck tail and give up? Ugh—these are tough questions.

Consider these questions when silence is the only answer to an inquiry: 

Diagnostic questions: What (maybe) went wrong?

  • Was your overture interesting enough? Did you offer a juicy tidbit designed to pique interest? For example, rather than simply describing an article you’d like to write on some aspect of law, offer the same description plus a snappy tentative title. If you’re requesting a meeting with someone, be sure you’re offering a good reason for your contact to give up the time to meet with you.
  • Was your request clear enough? Instead of asking for a short meeting, ask for a 15-minute meeting. Suggest a target length for the article you’re proposing. If you’re inviting someone to speak on a panel, suggest a couple of topics she might consider. Details yield specific thought, and you’re more likely to get a response if it’s clear what you want and why.
  • Did you choose the right method of communication? Sometimes you’re stuck with a prescribed format (how to submit an article proposal, for example), but take the time to think it through when you have options. If you know the recipient, what mode of communication does he prefer? How likely is it that his email inbox is overflowing and yours simply got overlooked in the volume?

Prescriptive questions: What can you do now?

  • Might you follow up to try again for a response? Follow-up is fairly easy when you have a somewhat close relationship with your contact or when your contact actually suggested you be in touch. Even without some previous connection, you can typically follow up once (and, depending on the circumstances, perhaps twice) even on a cold contact. If you’ve pinpointed a potential problem with the diagnostic questions, edit your request and try again. To avoid looking like a pest, give serious thought to calling if you’d previously emailed or vice versa. Pay attention to the way you phrase your follow-up: consider the difference in tone between “my email dated 9/1/20 may not have reached you” vs. “you may have overlooked my email dated 9/1/20.” Whatever you do, think pleasant, not pushy.
  • Do you have some other reason to be in contact? Be careful with this approach, because it can backfire if you’re clearly manufacturing a reason to communicate with the person. However, if you have an article that they might find useful or if you bumped into a mutual acquaintance who shared some interesting information, pass that along with a gentle reminder about your initial request.
  • Look for another route to that person. Especially if you’ve made a cold contact, look for a way to network into the connection. Check for mutual connections on LinkedIn, for example, or ask around in your firm or circle of acquaintances. Finding someone who can introduce you or promote your request can be an effective way to gain attention.
  • Let time pass, then try again. When you can’t follow up again, make a note on your calendar to get back in touch in a few weeks or months. End-of-year and summer holidays are often a good time to get back in touch with someone thanks to cultural expectations. You might also watch for an announcement or publication that affects your request or for some suggestion that your contact was involved in something time-consuming that may have prevented a response. One of my clients was frustrated by the lack of response from a distant friend until he discovered that the company in which the friend was an executive had just negotiated an agreement to purchase a competitor. That news both explained the silence and opened an opportunity to get back in touch.

Most importantly, don’t take silence personally. Chances are good that your contact was simply too busy to respond to you. Even if the silence was intentional, the lack of an explicit rejection leaves the door at least cracked for a future attempt at communication.

P.S. If you missed the first session of the webinar series, “The Human Touch of Rainmaking”, it’s not too late!

You can catch the replay until Sunday, October 4th. 

Click here to watch it.

 

P.P.S. Mark your calendar for the next installment of the webinar series, Embracing Virtual and Remote Networking which will be held on October 15th. 

More details to come!