I see two huge mistakes among lawyers eager to build a book of business:
- the urge to jump into action without designing a plan, and
- the tendency to plan and revise and plan some more without ever moving to action.
Today I’ll offer another perspective on planning, from Dwight Eisenhower:
In preparing for battle I have always found that plans are useless, but planning is indispensable.
In other words, when circumstances change and disrupt your carefully-laid plans, the process of assessing all of the factors that affect your practice will show you how to adjust. (Want to know more about how to create a plan? Check Chapter 3 of The Reluctant Rainmaker.)
How effective is your practice planning?